Ryan Foland is the Assistant Director at Blackstone Launchpad at UC Irvine, a campus-based entrepreneurship program where they counsel students in how to launch their entrepreneurial ventures.

Ryan is also a keynote speaker and author of the book “3-1-3” where he teaches the elements of effective communication, and specifically, how to what you need to say in less words, with greater impact.  This technique is what he uses in coaching students of the Blackstone Launchpad to prepare for pitching their idea to investors, as well as to prospective clients and partners in everyday conversation.

During this episode, Nicole and Ryan discuss the Blackstone Launchpad at UCI, how it works, who it’s for, and the unique counseling elements that they have incorporated into the program.  Ryan then walks us through the steps of his 313 communication process, and shares the finer distinctions of how to define the problem you solve (for your clients), what you do, and the market you serve.

Resources

• www.313book.com

Connect With Ryan Foland

• www.ryanfoland.com
• Twitter or Instagram at @ryanfoland
• To learn more about Blackstone Launchpad at UCI visit http://blackstonelaunchpad.uci.edu

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