Over the past 10 years, Aveda Canada has been supporting WaterAid Canada, and providing clean water to communities in Africa.

Darlene Paguandas & Kristjan Hayden

During this interview, Darlene Paguandas and Kristjan Hayden share with us the impact this initiative has made in Africa, and what they have planned for Earth Month this year.  Darlene and Kristjan inspire us with their colourful stories and discoveries from their study trips to Africa, and in particular, Madagascar, where Aveda Canada is focusing their efforts right now.

Under the leadership of Darlene Paguandas, the Aveda Canada Earth Month campaign has raised over $3.5 Million for Wateraid to date.  Their goal for 2016 is to raise another $500,000 and in the next 3 years be able to provide clean water and sanitation education to all 19,000 people in Belavabary, Madagascar.

Here’s a touching video on the story of Noeline: https://vimeo.com/155562660

Darlene Paguandas Biography

As Director of the National Aveda Canada Earth Month Campaign and Manager of the Creative Team & Events, Darlene is responsible for strategically planning and executing all aspects of events including technical production & scripts, production schedules, travel planning, fiscal budgets, creative content, marketing production and on-site logistics, as well as engaging and supporting clients to support and participate in the annual Earth Month campaign.

She is also responsible for Aveda’s trade shows, photo shoots, fashion shows, meetings, fundraising and destination events across Canada, the United States and Europe.

Kristjan Hayden Biography

Kristjan Hayden is a hairstylist and makeup artist who has worked in the industry for almost 20 years. He has worked with Aveda for the past 13 years and is currently Creative Director for Aveda Canada.

Kristjan’s career with Aveda has seen him on both the Civello and Aveda Canada creative teams, an Aveda educator in both hair and makeup, a presenter at Aveda shows internationally, part of the Aveda team at New York fashion week, and as creative director and spokesperson for the Civello salon group.

He is also recognized as a leading editorial hairstylist and makeup artist, with his style tips and techniques often used as content for beauty stories in magazines, newspapers and online features. His creative and editorial work has been featured in Vogue, Flare, Fashion, The Style Advisor, The Kit, Canadian Living, and Glow. He is also the founding beauty editor of online magazine, Perfectomag.

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