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What Makes Donors Give? Why Are Some Fundraising Initiatives Successful While Others Falter and Fail?

Tim Kachuriak

Tim Kachuriak, founder and Chief Innovation & Optimization Officer of NextAfter, looks to the web as a living laboratory to discover the answers to these questions and more.

NextAfter is a research and consulting firm that works with businesses, nonprofits and NGO’s to help them grow their resource capacity. Having gathered data from their research and consulting clients, some of the largest nonprofit organizations in the world, they are also now passing on this information to the 84% of nonprofits with revenue under $1M – specifically, how to attract, inspire and cultivate relationships with donors online.

In this interview, Tim unpacks some of this data, by sharing with us the primary motivation behind why donors give, including the differences between what motivates millennials vs the baby boomer generation. He also introduces an innovative model for consulting, that gives greater power to the clients.

Passionate, humble, and an avid learner, Tim will inspire and equip you to develop better marketing and communication avenues to reach more donors who would love to support your cause.

Key Takeaways

The web is perhaps the greatest behavioral laboratory that has ever existed
Millennials tend to give when they are inspired whereas baby boomers give out of obligation, duty, and a sense of responsibility
Giving is a way we can affect the change we want to see in the world
The act of giving offers people an opportunity to experience God’s nature
Keep yourself inspired by reminding yourself every day why you’re doing what you’re doing – reflect on the stories where you made a difference

Resources

Tim Kachuriak Biography

Prior to founding NextAfter, Tim served as Senior Vice President of Innovation and Optimization for The Pursuant Group, and Vice President of Digital for KMA Direct Communications.

During his career, Tim has consulted with a number of national and international nonprofits including The Heritage Foundation, Prison Fellowship International, Doctors Without Borders, Wycliffe Bible Translators, The George W. Bush Presidential Center, Moody Bible Institute, The Chuck Colson Center for Christian Worldview, as well as others.

A nonprofit thought leader, Tim is the lead researcher and co-author of the Online Fundraising Scorecard, a contributing writer for Fundraising Success, CO+OP, and Outcomes magazines. Tim has trained organizations around the world as far away as Bangalore, India and Oslo, Norway and is a frequent speaker at national nonprofit conferences including Social Media for Nonprofits, Association of Fundraising Professionals, the Direct Marketing Association Non Profit Federation, the National Religious Broadcasters association, Missio-Nexus, and the Christian Leadership Alliance.

A Western Pennsylvania native, Tim and his wife Rebecca currently live in Prosper, TX with their four children Max, Charlie, Gracie, and Joey.

Connect With Tim & NextAfter

If you are a large nonprofit organization looking to improve your fundraising abilities, contact Tim or one of his team members at www.NextAfter.com

If you are a small nonprofit or planning to launch a fundraising initiative, access all of NextAfter’s open source library of research at www.NextAfter.com

You can also connect with Tim and his NextAfter team via social media at:

Twitter: @digitaldonor @nextafter_
Facebook: https://www.facebook.com/NextAfterInc
LinkedIn: https://www.linkedin.com/company/next-after
LinkedIn (Tim Kachuriak): https://www.linkedin.com/in/timkachuriak

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