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Jane Atkinson has been helping speakers catapult their businesses for over 25 years.
Jane Atkinson
As a former speaker’s agent, she has represented numerous speakers, celebrities, and best-selling authors. Today, as a speaker coach, Jane works with some of the industry’s hottest stars. Many of Jane’s clients have vaulted to the top 3% of the field, building healthy 7-figure speaking businesses. Her clients are the who’s who…. Executive VP’s of Fortune 100 companies, Editors-in-Chief of Top Magazines, Bestselling Authors, Adventurers, Ivy League Professors and regular everyday people who have a strong message.
Jane’s book entitled “The Wealthy Speaker 2.0” has been touted “the bible” of the speaking business. In our conversation with Jane, we explore the fundamentals to building a 7-figure speaking business; how she discovered the industry and what she has learned from working with top speakers. We also discuss pricing – how to determine your rates and when to increase them, and we finish up with Jane explaining her 3 step process for getting started if you’re new to the industry.
Whether you’re considering a career as a speaker, or are established and ready to take your speaking business to 7-figures, this episode is for
Key Takeaways
- Focus on a longevity message vs a hot idea that may not last.
- A lot of highly qualified speakers are entering the market – you need to be sharper and take your speaking business very seriously. That means hustle!
- In order to rise above, learn the business yourself. Don’t expect someone else to figure it out for you.
- The most successful speakers continue to be students of the industry, always learning how to do it better.
- You can get paid speaking gigs through social media. The key is to deliver strong, solid content on a consistent basis. Get your content in front of decision makers who will follow you and book you when the time is right.
- You need to be solving a problem in a completely unique way. Clarity leads to confidence in the speaking world. The clearer you are on the outcomes of your work, the more confidence you will have in your fees.
- The first step is getting crystal clear on your language and your promise statement.
Resources 
- The Wealthy Speaker Podcast
- Wealthy Speaker 2.0 Book
- Wealthy Speaker Daily Success Planner & Journal – companion to the Wealthy Speaker 2.0 book
Connect With Jane Atkinson
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