356: Dane Maxwell: Start From Zero

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How do you build a lucrative business?

Dane Maxwell

Dane Maxwell is a serial 7-figure entrepreneur that has been Pat Flynn of Smart Passive Income’s most downloaded podcast episode because of his unparalleled ability to communicate business basics that drive massive success.

Dane started 16 businesses and failed 11 times. And each time, he figured out what worked and what didn’t. Dane has started 5 successful profitable businesses including The Foundation that specializes in training people to start a business from scratch, ‍Swipe My Ideas, which gives away profitable business ideas, ‍Paperless Pipeline, a real estate transaction management software, ‍My Agent Base, a real estate intranet software, and ‍Fear No Feeling, which sells unique shirt designs.

Having created over 15 millionaires with his teachings, Dane specializes in helping underdogs start successful businesses. Dane’s book, Start From Zero, teaches entrepreneurs a new way to build businesses quickly, without the risk, from scratch.

What We Discuss With Dane Maxwell In This Episode

Dane’s journey to transformation
Having a successful relationship with your heart
How to turn every problem into a math problem
The holy grail of business
The things that hold us back
Becoming the vessel through which energy flows
The concept of identity
Creating fun lucrative businesses that feed your soul

Transcript Highlights

Having a Successful Relationship with Your Heart

Your success in business is immediate the moment you start listening. Reduce yourself to zero as an entrepreneur, surrender, and listen.

Making your business about yourself is probably one of the worst kinds of poisons you could ever do in business. It’s the subtle poison that keeps your bank account low. It keeps you in a state of anxiety. It’s always about you. You got to get three years and credentials and a certification but you don’t need any of that stuff.

Turn Every Problem into a Math Problem

It’s important to understand the metrics of business cost per acquisition and lifetime value. Then understand cost per acquisition across different industries. One of the best ways to almost instantly get confidence in your business is to turn any problem you have into a math problem.

The Holy Grail of Business

A very clear customer wants a very clear result so give them a very clear mechanism. That is the holy grail of business. A lot of entrepreneurs think their business is their mechanism. But you’re in the business of providing a customer a result.

The Things That Hold Us Back

If you’re having fear, it’s not personal. And likely, your conscious mind didn’t choose the fear. Unconsciously, you may struggle with worthlessness, inadequacy, or insignificance and that’s going to have a response of fear. And if you have that belief, feelings come from belief systems.

When you pray, don’t pray for things to get easier Pray to be transformed so that your soul would be able to handle the energetic frequencies and be the vessel that brings the energetic transmission to the world.

The Concept of Identity

Identity with compassion is a construct created on autopilot until awareness is brought to it in the mind. Identity is only a thought. That’s all it is. It’s a very real thought. It’s a deep thought and it may extend into your personality. But it’s just a thought. Just always remind yourself that it’s not you, it’s just a thought. And as soon as you recognize this, there’s a huge vastness that opens up. It opens up the person that feels worthless.

So when we take action from this place of identity, when we pursue something to correct an identity or pursue something out of our identity, we reinforce the identity.

There’s worthless and worthy – and then there’s the place that notices both of those, which is indescribably beyond words. And if you get the chance to go to the worst thought you have about yourself, and you just say, it’s not you. it’s just a thought, you start to see the deep identifications your mind has.

Realize that every thought you’ve been thinking about yourself is actually not fuel at all, but it’s actually a root tying you down to the ground. And you will open up into the vastness. It’s this field beyond the realm of right and wrong. You get into this infinite place. And you access this by noticing that you’re not what you think.

Episode Resources

Book: Start From Zero
Podcast: www.startfromzero.com/episodes

Connect With Dane Maxwell

Website: www.startfromzero.com
Facebook: www.facebook.com/DaneMaxwell
Instagram: www.instagram.com/danemaxwellmusic

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How do you build a lucrative business?