393: Social Media For Business Success with Adam Gray

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How can you use social media to effectively transform your business from end to end?

Adam Gray

Our guest this week is Adam Gray – a social media expert who has been working in it since the beginning. His best-selling book, Brilliant Social Media was the first globally published book on social media for business.

Globally he is a top 10 influencer for Social Selling, Content Creation, Content Strategy and Digital Transformation. Adam has spoken at countless events on the subject and is a regular expert commentator for national and international TV, Press and Radio. He has advised many of the world’s best known brands while working at Oracle.

Adam is one of the co-founders of the world’s largest social media management consultancy, Digital Leadership Associates.

Tune in as we explore the most effective ways to use social media right now; how to add value to your customers and raise your profile in a safe, structured, and strategic way.

What We Discuss with Adam Gray in this Episode

How to create end to end business success using the power of social media
The value of authenticity on social media
Balancing between personal, professional and perspective posts
How to sell on social without selling
Connecting with buyers, influencers and amplifiers on social media
Why Facebook is still the best network
How to be memorable on LinkedIn

Podcast Highlights

2:59 – What begets success in social media

8:00 – The new world of social media using age-old networking principles

11:19 – Why delegating your social media doesn’t work

17:59 – Empowering your audience with your content

20:56 – Managing your time online efficiently

24:25 – Leveraging your sales super power

27:16 – 3 categories of people to pay attention to

31:56 – The challenge with private social platforms and groups

40:33 – Personalizing your LinkedIn headline

Episode Resources

Connect With Adam Gray

Website: https://dlaignite.com
LinkedIn: linkedin.com/in/adamgray
Twitter: https://twitter.com/AGSocialMedia

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How can you use social media to effectively transform your business from end to end?