484: Navigating the AI Revolution in Ad Tech with Stacy Willis

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Could the key to thriving in an AI-driven industry lie in human resilience and rituals?

Stacy Willis

In this insightful episode, we invite Stacy Willis, the versatile COO of Playwire, to dive into the dynamic relationship between technology and leadership in the ad monetization world. Stacy manages to juggle her roles as a military wife, mom, and high-powered businesswoman, attributing her success to a mix of authenticity, adaptability, and daily rituals that keep her grounded and focused.

Together with our host Nicole Jansen, we explore the critical importance of strategic human input in an AI-dominated landscape and the power of maintaining human-centric customer relationships. Stacy also sheds light on the challenge of balancing ad monetization ambitions with audience preferences and the influential role of SEO in this complex equation.

Join us to understand the importance of owning your audience, the strategic shift from social media dependence to website authority, and how creators can leverage ad monetization to turn passion into profit.

What We Discuss in this Episode

How do daily rituals and personal resilience play into professional success?
The relationship between AI and human strategic input within the advertising technology industry.
Stacy’s journey as a military wife and COO managing a company from the wilds of Alaska.
The balance of career ambitions with family life through intentional planning and presence.
The rise of authentic leadership and why transparency is the new currency in business.

Podcast Highlights

0:00 – Navigating a tech-driven world with human leadership at the helm.

2:33 – Stacy Willis’s journey through digital marketing to ad tech leadership.

5:00 – Importance of customer relationships in an AI landscape.

7:45 – Daily rituals and their impact on personal and professional life.

10:15 – Cold plunges and exercise: Unlocking energy and resilience.

13:20 – Ad monetization strategies and balancing SEO with user experience.

16:55 – The importance of audience ownership for content creators.

19:50 – Playwire’s role in educating and supporting publishers.

22:40 – AI’s role in the ad tech industry: An augmentative not a replacement.

25:30 – The tipping point for ad revenue success in the creator economy.

Engage with Stacy’s down-to-earth insights as she emphasizes the rise of authentic leadership, the significance of personal rituals, and the strategic nuances of ad monetization in the rapidly evolving world of advertising technology.

Favorite Quotes

Personal Routines for Success: “Staying on top of things is all about maintaining those daily rituals, whether that’s exercise or the clarity you get from a cold plunge, it’s about being 100% present and healthy in every role you play.”

Ad Monetization Wisdom: “Our goal is to take on the heavy lifting of ad monetization so that creators can really focus on what they care about most – crafting compelling content and engaging with their audience.”

Leadership Philosophy: “The evolution of leadership is really about embracing authenticity. Being transparent with your team, showing your human side, that’s what builds real trust and resilience in a company.”

Episode Resources

Website: www.playwire.com

Connect with Stacy Willis

LinkedIn: https://www.linkedin.com/in/stacymwillis/

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Tags:

Ad monetization AI content monetization customer relationships daily rituals digital marketing leadership authenticity remote work management Resilience SEO advertising technology work-life balance