455: Leveraging the Power of Franchising with Brian Cook

What are the benefits of franchising your business?

Brian Cook

Brian Cook is a serial franchise entrepreneur with 28 years of experience. His most recent company is StretchMed, a 1-On-1 stretching franchise model, which he founded in November 2019 and currently has over 20 locations in 5 states. It aims to eliminate chronic pain, increase mobility, rejuvenate, and help you move well.

Listen as we discuss the types of businesses that can be franchised, when it makes sense to franchise your business model, what to watch out for when recruiting franchisees and managers, how to know when it’s the right time to expand your locations, and how to use franchising to develop the greatness in people.

What We Discuss in This Episode

• Why choose franchising as an entrepreneur
• 3 things you need before you franchise your business model
• How to separate yourself from your brand
• Innovative secrets behind StretchMed’s success
• The importance of developing your people
• Building a solid infrastructure for growth
• The biggest challenge in franchising
• Key elements for a successful franchise
• Qualities to look for in franchise candidates
• The future of franchising

Podcast Highlights

1:05 – Why franchising

7:30 – Building StretchMed

17:30 – Investing in your people

27:15 – Overcoming challenges

32:00 – Qualities of a great franchisee

39:00 – Vision for the future

Learn More about StretchMed Studios

• Website: https://stretchmedstudios.com
  Facebook: https://www.facebook.com/StretchMedStudios
  Instagram: https://www.instagram.com/stretchmed_studios
• Youtube: https://www.youtube.com/channel/UC2ZPyCyaYra1BLb7oZa-M0g
• Twitter: https:/twitter.com/stretchmed_s

Connect with Brian Cook

LinkedIn: https://www.linkedin.com/in/brianrcook1

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