549: Triple Win Leadership Coaching: Building Extraordinary Leaders, Teams and Results with Will Linssen

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How do you coach at scale – and still achieve measurable results?

In this practical and results-driven episode, join us as Nicole Jansen sits down with Will Linssen, globally recognized leadership coach, CEO of Global Coach Group, and author of Triple Win Leadership Coaching.

With his approach impacting over a million leaders across more than 30 countries, Will Linssen shares how leadership coaching can be scaled to deliver measurable results – not just for individual leaders, but for teams and organizations as a whole.

Discover the revolutionary “triple win” methodology – an approach that ensures the leader wins, the team wins, and performance outcomes win. Explore why traditional coaching models fall short, how involving coworkers in the coaching process is a game changer, and how organizations can build a culture where everyone levels up together.

Tune in as Will Linssen unpacks his journey from engineering to process-driven leadership development, offers data-backed strategies for coaching at scale, and reveals how AI is reshaping the future of leadership.

Whether you’re a coach, HR leader, or organizational executive, this conversation will reshape how you think about leadership transformation.

What We Discuss in This Episode

What is “triple win” leadership coaching and why does it matter?
Why do most organizations fail to scale effective coaching—and how can that change?
The pivotal roles of measurement, consistency, and co-worker feedback
What truly drives sustainable leadership growth across an organization?
How can coaches create structured AND customized programs for maximum impact?
Will Linssen’s journey: From industry insider to global coaching influencer
The process mindset: Borrowing best practices from other business domains
Where coaches, consultants, and organizations are missing the mark (and practical ways to fix it)
Leveraging technology and AI for 21st-century leadership development
Specific, actionable guidance for coaches growing their practice or impact in companies

Podcast Highlights and Timestamps

00:00 – Leadership Is Not About Me, It’s About We

01:08 – Scaling Coaching for Real Results

02:06 – Challenges and Solutions

04:00 – Why Classic Coaching Models Fail

05:37 – The Power of Stakeholder Feedback

08:27 – Customizing Leadership for Every Team Member

10:39 – Modeling a Feedback-and-Growth Culture

11:14 – From Industry Frustration to Process-Driven Coaching

13:20 – Building Leaders by Design

16:11 – The Art of Impactful Coaching

19:20 – Training Coaches for the Triple Win

23:33 – A Mindset Shift for Coaches and Organizations

26:43 – The Future of Leadership in the Age of AI

Top 10 Takeaways for Triple Win Leadership Coaching

Triple win coaching ensures leaders, teams, and business results all improve together.
Most traditional coaching fails to deliver measurable, recognized improvement—only 18% of coworkers see change.
Involve coworkers in setting leadership goals and gathering feedback for greater engagement, relevance, and results.
Structure (a process-driven approach) is essential; it enables, not restricts, customization for every leader and situation.
Regular measurement, action planning, and coworker feedback are vital for sustained coaching success.
Coaches need both coaching skills and business frameworks – a program that addresses both sets up long-term impact.
Leadership transformation is not just for leaders – it must cascade to teams and become part of culture.
The process of developing leaders can borrow best practices from operations and project management, ensuring scalability.
AI is changing what leaders and coaches need to do – the key shift is leveraging data and feedback to put ideas into action.
Lasting transformation depends on taking action.

Favorite Quotes

On True Leadership: “Leadership is not about the leader. It’s not me, it’s about we. The more leaders understand that, the more they see coworkers need to be involved.”

On Results-Based Coaching: “At the end of the day, we’re selling results. There’s a lot of coaching people sell process, but people want to buy results.”

On Involving Teams: “If the leader gets better and the team doesn’t get better, we’re missing the point.”

Episode Resources

Book: Triple Win Leadership Coaching
Training: https://globalcoachgroup.com

Follow and Connect with Will Linssen Online

Website: https://globalcoachgroup.com
LinkedIn: https://www.linkedin.com/in/wlinssen

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