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How do you build a massive following on social media that is engaged and advocates for you?
Brendan Kane
Growth strategist and author of One Million Followers, Brendan Kane will show you how he created one million followers —in 30 days and less. A wizard of the social media sphere, Brendan has built online platforms for A-listers including Taylor Swift and Rihanna. He has advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. He has spent his career discovering the best tools to turn any no-name into a top influencer.
In today’s interview with us, Brendan shares his gimmick-free step-by-step process on how to gain an authentic, dedicated, and diverse online following from scratch. He explains the biggest mistakes people make, how to develop your identity online, and how to create sharable content that engages your core audience.
What does Taylor Swift and other influencers do differently than everyone else? Listen and find out.
Key Takeaways
- There are people all over the world that have the ability to transform it in a positive way. They simply lack the strategies, tools and know-how to get their message out.
- 60 billion messages are sent on digital platforms each day which means that a lot of messages get lost.
- What made Taylor Swift so brilliant and successful is that she understood the valuable power of fostering 1 to 1 communication with her fans. She knew how to build brand advocates.
- People share things because it emotionally moves them or because it is viewed as social currency where the content reflects their level of intelligence.
- One of the biggest mistakes people make is focusing on what they want to say instead of what the other person wants to hear.
- Not everyone needs one million followers. It’s possible, but it’s not always necessary.
- In testing, content variation includes 5 elements: the content itself, the headline, and the demographics, interests, and geo-location of the audience.
- There are 3 steps to creating a large following: (1) develop your hypothesis, (2) test a low cost proof of concept, and (3) analyze the data. Once you find what works, you scale it.
- The key is to keep repeating the 3 steps until you figure out what works. Most people are unwilling to do this. They prefer to continue doing the same thing they’ve always done, hoping to get different results.
Resources 
Connect With Brendan Kane
- Website: https://onemillionfollowers.com
- Facebook: https://www.facebook.com/brendanjameskane
- Instagram: https://www.instagram.com/brendankane
- LinkedIn: https://www.linkedin.com/in/brendanjkane
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