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How can you create a value-driven organization that transforms the world?
Lee Benson
In this enlightening episode, we dive deep with Lee Benson, a renowned value creation expert, CEO of Execute to Win, and author of “Your Most Important Number.” With over 30 years of business experience, Lee shares his unique insights on the power of holistic value creation and how it can revolutionize organizations and their impact on the world.
Join Nicole Jansen and Lee Benson as they explore the lack of intentionality in organizations and the critical importance of creating value not just in the marketplace, but in the world at large. Through personal anecdotes, including a transformative experience with Jack Welch, Lee emphasizes the need to operationalize abstract concepts like culture and value creation to drive genuine transformation.
Discover the three essential elements of holistic value creation—material, emotional energy, and spiritual value—and learn how to cultivate them in your organization. Gain practical strategies for fostering a culture of engagement, wellness, and connectedness that goes beyond mere surveys and lip service.
In this episode, you’ll also learn about Lee’s groundbreaking approach to teaching children about holistic value creation and financial literacy through his book “Value Creation Kid,” and the “Dinner Table” method for families.
Whether you’re a business leader, entrepreneur, or simply someone passionate about making a positive impact, this episode will inspire you to rethink your approach to value creation and provide you with the tools to transform your organization and the world around you.
10 Key Takeaways
- Intentionality in creating value is crucial for organizations to transform the marketplace and the world.
- Operationalizing abstract concepts like culture and value creation is essential for driving genuine transformation.
- Holistic value creation consists of three elements: material, emotional energy, and spiritual value.
- Emotional energy is a vital commodity for leaders, while spiritual value is about connectedness within oneself, family, and work community.
- Balancing material, emotional, and spiritual aspects is necessary for genuine value creation.
- Leaders must focus on creating value over profit and embrace a holistic approach to value creation.
- Teaching children about holistic value creation and financial literacy from a young age is crucial for their development and future success.
- Acknowledging employees beyond just paying them fosters loyalty, commitment, and creativity.
- CEOs must create a value-creating machine where everyone is fully engaged and involved in finding better ways to create value.
- Intentional efforts to create a healthy culture are more effective than relying solely on surveys to gauge the culture’s health.
Podcast Highlights
0:00 – Introduction
2:15 – Creating value within organizations
5:30 – Lee Benson’s personal experience with Jack Welch
9:45 – The three elements of holistic value creation
14:20 – Teaching children about holistic value creation
18:55 – Fostering loyalty and commitment
22:30 – The CEO’s role in building a value-creating organization
26:10 – Cultivating holistic value creation in the workplace
30:45 – The importance of intentional actions that create value
34:20 – How Lee’s aerospace company created massive value
38:55 – Creating value in the world
42:30 – Conclusion
Favorite Quotes
“If you want transformation, you’ve got to operationalize the concepts. It’s not enough just to talk about them.” – Lee Benson
“Emotional energy is the most important commodity that a leader has. If you’re not generating emotional energy in the people around you, you’re not leading.” – Lee Benson
Episode Resources 
- Assessment: Assessments – MIND Methodology™ (themindmethodology.com)
- Book: Your Most Important Number
- Book: Value Creation Kid
- Execute Mastermind: etw.com
Connect with Lee Benson
- Website: etw.com
- LinkedIn: https://www.linkedin.com/in/lee-benson-5b6101/
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