411: Building Corporate Soul with Ralf Specht

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What is the key factor that fuels the most successful companies in the world?

Ralf Specht

Our guest this week is Ralf Specht. Ralf was a founding partner of Spark44, a global marketing communications powerhouse. He architected an industry-first joint venture with Jaguar Land Rover which he grew to $100m in global revenue and 1,200 employees.

Previously, he consulted for more than 20 years with global companies and brands such as Deutsche Bank, Credit Suisse, General Motors, Nestlé, Coca-Cola, Puma and PWC with McCann Erickson.

In this episode, we discuss the secret ingredient that contributed to his success – building corporate soul. What is it, how do you know if you’ve got it – or don’t – and what it means for your business going forward.

Ralf Specht, called “a visionary business leader” by Fast Company Press, is the creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. He introduces a new language of success into the world of business based on his mission to make the leadership behaviors which build soul synonymous with the behaviors which build success.

His driving vision is to make soulless companies a thing of the past.

What We Discuss with Ralf Specht in This Episode

The story behind Building Corporate Soul
How leaders know whether or not they have corporate soul
What’s fueling the Great Resignation
Change is inevitable
The importance of self-reflection as a leader
Human Capital as a key to our success
Glass Door indicators
What people are saying who work inside your company
The Soul System™
Defining your shared purpose
Translating shared purpose into shared understanding
Making it real through shared behaviors
How to gain and retain commitment from your team
Establishing a solid foundation for success
The role of HR as a consulting force
The Soul Index

Podcast Highlights

2:37 – Building Corporate Soul

4:26 – How to know whether or not you have corporate soul

7:37 – Acknowledge the symptoms of change

12:10 – Don’t take it personally

13:21 – What is the Soul System

18:40 – Aligning your daily activities

21:14 – Culture and success go together

24:26 – The Soul System is the foundation

27:15 – The role of HR as a consulting force

30:09 – The Soul Index

32:30 – Taking action

Favorite Quote

“You have one resource that comes free of charge, and that is commitment.” ~ Ralf Specht

Episode Resources

Pre-Order Book: Building Corporate Soul
Soul Index: https://buildingcorporatesoul.com/soul-index

Connect with Ralf Specht

Website: buildingcorporatesoul.com
LinkedIn: https://www.linkedin.com/in/ralf-specht-b21b8529

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What is the key factor that fuels the most successful companies in the world?