435: Decoding Sustainability with Lizzie Horvitz

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How do your favorite consumer products measure up?

Lizzie Horvitz

Lizzie Horvitz has been passionate about sustainability since the age of 16 when she lived off the grid. It was there that, depending only on wind energy and rainwater, she saw the solution of climate change before fully understanding the problem.

She later worked in supply chain and sustainability at Unilever and then became Chief Operating Officer at Muuse, a startup that aims to mitigate single-use plastics in the to-go industry.

Now the founder of Finch, Lizzie Horvitz and her team are decoding sustainability, to help consumers like you and I make more informed buying decisions.

In this episode, we explore the six key factors in scoring consumer products for sustainability, how the consumer market is changing, and what Lizzie has learned as a startup entrepreneur who is changing the way consumers purchase.

What We Discuss in this Episode

Defining sustainability
Focusing on a bright future vs fear and shame
The six key factors that determine sustainability
A holistic view on human wellbeing
How Finch gathers consumer product data
Surprising consumer product categories that are problematic
Small changes that make a big impact
What stops people from acting on sustainability
Are metal straws actually better than plastic straws?
When reusable bags are not a good option
Navigating their relationship with Amazon
Partnering with Microsoft Bing
How companies can impact sustainability scores
Kindle, iPad and Print books – which is actually better?
What you need to know when launching a startup
What startup founders should NOT do
Balancing speed to market with quality

Podcast Highlights

2:00 – Defining sustainability

5:50 – Factors determining sustainability

8:42 – Finch’s consumer product rating system

12:50 – What stops people

14:40 – Unintended consequences

17:45 – Working with Amazon and Bing

21:30 – Impacting sustainability scores

22:50 – Kindle vs iPad and Print books

25:41 – Startup founder lessons

30:00 – Balancing speed to market and quality

32:00 – Getting your free Finch extension

Episode Resources

Download Chrome Extension (no cost): https://www.choosefinch.com

Follow Finch and Lizzie Horvitz on Social

Instagram: https://www.instagram.com/choosefinch
LinkedIn: https://www.linkedin.com/in/lizziehorvitz

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