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Why do companies like Chick-Fil-A outperform their peers?
Krystal Parker
Krystal Parker was an executive for a Fortune 200 publicly traded oil and gas company with 25 years of experience in organizational management. A former college dropout, Krystal advanced her education at Harvard Business School for senior executive leaders focusing on innovation, globalization, and leadership diversity. She earned an undergrad in psychology and a master’s in marketing.
As a certified DISC behavioral specialist, trainer, speaker, and coach, Krystal Parker opened a boutique consulting company, Intent & Impact, to help companies increase profit, reduce turnover, and enhance employee engagement.
She is a bestselling author and professor and teaches graduate and undergraduate level courses. She is also the president of the U.S. and Central Florida Christian Chambers of Commerce and has a big vision to connect business leaders across the country.
Today we discuss why faith-driven CEOs are statistically proven to outperform peer industries, how to apply proven Biblical principles to profit, culture, retaining top talent, and social responsibility, the intersection of humanity and AI, as well as her new book The Best Robot Wins.
Business is changing and it is a good thing. Listen to find out how you can lead the way while you make a greater positive impact in the community around you.
What We Discuss in this Episode
- Why faith-driven businesses are statistically more profitable
- Differentiating between a religious and Biblical worldview
- The power of a Kingdom culture in building trust and connection
- Krystal’s new book The Best Robot Wins
- Why more businesses are failing when we have more business tools than ever
- Relating the Parable of the Sower to best business practices
- Humanity and AI: job transitioning and retaining top talent
- Kingdom commerce and social responsibility
- Keeping your WHY at the core of business
- The purpose and vision of the U.S. Christian Chamber of Commerce
Podcast Highlights
1:55 – Business more profitable
5:40 – Religious vs Biblical worldview
9:55 – Parable of the Sower
15:00 – AI and reskilling top talent
24:00 – Fiscal and social responsibility
29:20 – Aligning your values in community
40:00 – Taking action
Episode Resources 
Connect With Krystal Parker
- Consulting: https://intentandimpact.com
- LinkedIn: https://www.linkedin.com/in/krystal-parker-mba-65962475
Did You Enjoy This Episode?
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