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Are you looking to amplify the impact of your social enterprise?
Jackie Russell
In this inspiring episode, our host Nicole Jansen engages with Jackie Russell, a PR maven and founder of Teak Media + Communication, whose career journey has been dedicated to amplifying the voices of nonprofits and socially responsible companies. Jackie delves into the stories behind her path-changing conversations, like those with mentor Jerry Greenfield of Ben and Jerry’s Ice Cream and how these interactions shaped her mission.
Listen in as Jackie shares her expertise on the significant impact of public relations in the B Corp movement and her firm’s dedication to promoting critical social issues ranging from poverty to climate change. Discover the strategies Jackie employs to manage frustration and resistance in her field, the power of storytelling for nonprofits, and the importance of communal effort in driving transformational change.
Join us for a captivating conversation that unravels the essential role of PR in standing out within the crowded advocacy space and the value of taking risks backed by a calculated trust in one’s instincts.
What We Discuss in this Episode
- Jackie’s pivotal experience with Ben & Jerry’s co-founder, Jerry Greenfield.
- The significance of the B Corp movement and its impact on business and society.
- Key strategies for managing resistance and staying focused amidst negative news cycles.
- The underestimated importance of PR for nonprofits and the competition for public attention.
- Strategic versus organic growth: Debunking misconceptions about spreading awareness.
- The value of storytelling in promoting social and environmental causes.
- The challenges and rewards of convincing socially responsible organizations to invest in PR.
- Jackie’s commitment to working with change makers and contributing to their legacies.
- The critical difference in promoting issues versus products and the adaptation it requires.
- Trusting one’s gut and the importance of timing in seizing new opportunities.
Podcast Highlights
0:00 – Introduction to today’s topic and guest Jackie Russell.
1:45 – Learning from Jerry Greenfield and finding a mentor in unexpected places.
4:20 – Exploring the impact of the B Corp movement.
7:10 – Strategies for handling frustration and exposure to negative news.
11:30 – The critical role of PR in driving nonprofit missions forward.
15:45 – Why word of mouth isn’t enough: The need for strategic PR in awareness efforts.
19:55 – Storytelling as an untapped resource for nonprofits and B Corp certification value.
23:30 – Overcoming the challenges of PR investment hesitancy among organizations.
27:45 – The fulfilling experience of working alongside visionary leaders and teams.
32:00 – Distinguishing the methods for issue advocacy versus product promotion.
36:25 – Jackie shares her own career transformation and the power of trusting your instincts.
Dive into an engaging discussion with Jackie Russell as she provides a wealth of knowledge on public relations, social responsibility, and the transformative power of a well-told story.
Favorite Quotes
Importance of Messaging: “In a world filled with noise, it’s not enough to do good work—you need to ensure the story of that work is heard to inspire and mobilize support.”
Dealing with Challenges: “When you’re facing resistance, focus on what you can influence. Letting go of what’s beyond your control is both liberating and strategic.”
Career Evolution: “Making a leap into something new can be daunting but trust your experience. The right moment is when your preparation meets an opportunity that resonates deeply with you.”
Connect with Jackie Russell and Learn More
- Website: teakmedia.com
- Instagram: @teakmedia
- Twitter/X: @teakmedia
- Facebook: Teak Media + Communication
- Teak’s LinkedIn: Teak Media + Communication
- Jackie’s LinkedIn: Jackie Herskovitz Russell
Did You Enjoy This Episode?
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